| 000 | 00590nam a22001937a 4500 | ||
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| 003 | OSt | ||
| 005 | 20230309152654.0 | ||
| 008 | 030206s2002 ck 000 0 spa d | ||
| 020 | _a9789702615156 | ||
| 040 | _cOSt | ||
| 082 | 0 | 4 |
_221 _a658.8 _bL694 |
| 100 | 1 |
_aLovelock, Christopher _9979 |
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| 245 | 0 | 0 |
_aMarketing de Servicios. _cChristopher Lovelock _bPersonal, tecnología y estrategia / |
| 250 | _a6 ed. | ||
| 260 |
_aMéxico : _bPearson , _c2009. |
||
| 300 | _a647 p. | ||
| 650 | 0 | 4 |
_2LEMB _xMERCADEO _xMERCADEO DE SERVICIOS _xSERVICIO AL CLIENTE _xMERCADOTECNIA _9980 |
| 942 |
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